10.
Visuals are important but rarely enough on their own.
9.
Old school notions that prospects are prey don't work in 2000.
8.
Because someone brags about it doesn't mean they are good at it.
7.
To succeed you need to use different communication styles.
6.
When done poorly, it feels like something is being done to you rather than with
you.
5.
You need to ask questions and listen to be good at either.
4.
There's a real temptation to focus on what we want rather than on what they
need.
3.
We spend a lot more time thinking about it than doing it.
2.
There's a lot of mythology about both
1.
You're supposed to figure out how to do it on your own.