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SST Newsletter Type for Two
February 2007

in this issue
  • Greetings for Valentine's Day 2007
  • Top 10 Reasons Why Love & Sales Are Alike
  • Sales Myths Exposed in Rainmakers
  • Just Your Type

  • Top 10 Reasons Why Love & Sales Are Alike


      10

      Visuals are important, but rarely enough on their own.


      9

      Old school notions that prospects
      are prey don't work.


      8

      Because someone brags about it
      doesn't mean they are good at it.


      7

      To succeed, you need to use
      different communication styles.


      6

      When done poorly, it feels like something is being done to you rather than with you.


      5

      You need to ask questions and listen
      to be good at either.


      4

      There's a temptation to focus on what we want rather than on what they need.


      3

      We spend a lot more time thinking about it
      than doing it.


      2

      There's a lot of mythology about both.


      1

      You're supposed to figure out
      how to do it on your own.


    Sales Myths Exposed in Rainmakers
    Rainmakers Cover


    No other field is as simultaneously important and misunderstood as sales. Too many managers and salespeople search for meaning – and success – in four sales myths that lead, instead, to disappointing sales performance.

    Rainmakers, Closers & Other Sales Myths, however, provides a clear-cut path to successful selling by debunking mythology and replacing it with a proven sales system: Strategy, Structure and People.

    Like war, a winning sales strategy is coordinated and waged at four levels: shareholders (sovereigns); CEOs and presidents (generals); sales management (officers); and salespeople (soldiers). Strategy defines the system – and the solution. But without a sound structure occupied by the right people a winning strategy will still fall short.

    Rainmakers, Closers & Other Sales Myths provides the tools sales leaders need to set a strategy for success, construct structure that supports it, and build a winning sales team who possess the natural talents to learn the skills to succeed.


    Just Your Type
    Just Your Type


    For those of you more interested in a serious look at personality type and romance, or perhaps a belated Valentine's Day gift, I recommend to you Just Your Type by Paul Tieger and Barbara Barron- Tieger, 2000.


    Greetings for Valentine's Day 2007
    Dr. Arnold Tilden

    Love is in the air this month, so we thought now would be the perfect time to dust off and republish an old favorite from the SST Newsletter archives: the Top 10 Reasons Why Love & Sales Are Alike.

    Just in time for Valentine's Day, our take on the popular David Letterman Top Ten List gives a light- hearted look at the similarities. Not much has changed in these two arenas since the list originally appeared in 2000, with the exception of the recent publication of Arnie's latest book: Rainmakers, Closers & Other Sales Myths, which exposes the prevailing mythology -- for sales at least.

    Keep reading & have a Happy Valentine's Day!

    Quick Links...

    Tilden & Associates

    Buy the Book - SST: Successful Selling to Type

    Order Rainmakers, Closers, and Other Sales Myths

    SST Newsletter Archive



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