I am a fan of the Heath brothers, previously alluding to their books (Made to Stick, Switch & Moments) in earlier posts: https://www.tildensst.com/2015/04/28/review-switch-how-to-change-things-when-change-is-hard/ and https://www.tildensst.com/2020/01/15/why-employee-of-the-month-programs-come-up-short/ Their gift is applying rigorously researched concepts and writing about them in a story-telling and easy to … Continue reading →