Mr. Koolen is the founder and managing partner of Performance Learning Designs, based in Asheville, North Carolina, and the former managing partner of PFP Consulting (1993-2017). Prior to establishing his training and consulting practices, Mr. Koolen spent 13 years in international banking, including assignments in London and Singapore. Over the past 24 years, he has developed and conducted training programs for clients in more than 20 countries.

Performance Learning Designs assists clients with the design, development, and implementation of customized training and performance enhancement programs in the areas of sales and sales leadership, negotiation skills, key account management, and delivering winning idea pitches. Programs are grounded in extensive research and are accompanied by context-specific pre- and post-training performance consulting support.


Mr. Koolen holds a B.A. in Russian History from St. Lawrence University, a Masters in International Management from the Thunderbird School of Global Management (Arizona State University), a Master of Arts in International Relations from the University of Southern California, and a MEd in Instructional Design from the University of Massachusetts. He is also a certified Cultural Intelligence (CQ) facilitator and consultant. His current research interests include strategies for enhancing the transfer of training, experiential learning designs, and the design of learning ecosystems.