A few years ago, my wife and I caught the Off-Broadway production of The Office. This wasn’t planned but we thoroughly enjoyed it. The first thing that struck us was how many in attendance were wearing Dunder Mifflin t-shirts. The … Continue reading →
Are you old enough to remember the Gong Show? It was hosted by Chuck Barris as a spoof on popular game shows. The key moment was when Chuck would hit a bell thereby giving the hook to a contestant trying … Continue reading →
Until the late 1980s, common sales practices were to push product Features-Advantages & Benefits (FAB) and then to try to manipulate a “Close” by employing clever scripts. Some of the best companies in the world (GE, Xerox, IBM, and Exxon) eventually … Continue reading →
