Dr. Arnold Tilden was first certified as a counselor in 1993. Consistent with his view that salespeople should follow the same three steps as counselors (ask good questions, listen actively, and help clients choose a solution) he turned his attention to helping organizations improve sales performance.

He created the powerful SST®: Successful Selling to Type program which brings a proven method to the psychology of selling. He has taught SST® for diverse industries around the globe including the US, Europe, Asia and the Persian Gulf. Tilden has certified consulting firms in the SST® method in Sweden and Lithuania.

Tilden became a partner in PfP Consulting, Inc. (1999-2017) a global sales and marketing practice specializing in financial services. Tilden has assisted many Global 50 and Fortune 1000 companies including AccuWeather, Barclays Global Investors, Barnes & Noble, BNP Paribas, Credit Suisse, Fortis Bank, ING, KPMG, Johnson Controls, Ogden Newspapers, Perkin Elmer, Trane, United States Federal Reserve System and Wachovia. He has also consulted with regional firms in diverse industries including accounting, advertising, architecture, engineering, higher education, information technology, insurance and manufacturing.

Tilden’s second book, Rainmakers, Closers and Other Sales Myths, was published Rowman and Littlefield in 2007. In it, he debunks popular sales myths to which many businesses subscribe and replaces sales mythology with his Strategy, Structure and People System™.

In 2025, Tilden came full circle and has been licensed as a professional counselor by the Commonwealth of Pennsylvania. Contact: [email protected]; +1 814 861 5100; 187 Sandy Ridge Rd., State College, PA, USA, 16803