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Home→Categories Undoing Project

Category Archives: Undoing Project

Toward Evidence Based Selling

Tilden & Associates Posted on December 28, 2016 by Arnold TildenJanuary 10, 2017

I had a George Carlin like reaction when I first heard the phrase “evidence based medicine”. What was it before, “guessing”? Well, according to one experiment cited in Michael Lewis’ The Undoing Project (2017), the answer to the Carlinesque question … Continue reading →

Posted in Evidence Based Selling, Kahneman & Tversky, Michael Lewis, Uncategorized, Undoing Project | Leave a reply
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